LUXURY TEXTILES
A luxury textile manufacturer servicing the interior design industry had always been known for exceptional service and great quality product. Family owned, the business had been very successful since the beginning (1950s) and became a well respected high-end brand with a growing following all through the 1990s and early 2000s. Today, second-generation family members manage the business. They are passionate about their product but had been losing market share rapidly in the last five years.
BOUTIQUE HOTEL
A boutique hotel in continental Europe had recently completed a “rebranding” in an effort to gain younger clients and entice them to spend more money on food and drinks at its signature restaurant and poolside bar. The rebranding was actually a redesign of its interior spaces, bar/restaurant and pool as well as a refresh of the hotel’s visual identity. While it looked good it did not bring in any substantial number of new customers. It did not succeed in making the poolside bar a nightlife favorite either.
GLOBAL DESIGN STUDIO
A global design studio known for exceptionally innovative thinking and impeccable attention to engineering details had been well known in design circles. The studio had received numerous design awards but had trouble convincing its clients to pay the price that such high caliber work deserved.